Since 2021, 2XU has been the title partner of the 2XU Wellness Run Proudly Support Beyond Blue, an annual St Kilda event created to get Australians moving while raising funds for Beyond Blue. The partnership began with the inaugural run on 5 December 2021, and by 2026 it has become a marquee community fundraiser. From 21' - 25', Together the community has raised more than $2 Million dollars for Beyond Blue's 24/7 Support Service. With 17,000 + runners on race morning, St Kilda turns electric, a sea of blue rolling down the foreshore as thousands pull on the 2XU Wellness Run tees. It’s more than a race kit, it’s a visible wave of support for Beyond Blue, a shared uniform that turns individual strides into collective momentum. Every start-line selfie, every finish-line hug, every cheer from the sidelines signals that we’re moving for something bigger, together.