2XU has been announced as the naming rights sponsor for Victoria’s premier triathlon series.

Formally known as the Gatorade Triathlon Series, the 2XU Triathlon Series will become Australia’s premier domestic triathlon series.

Comprising of six races the event will reignite the sport of triathlon in Victoria and draw triathletes from all performance levels.

Paul Higgins, Chief Executive Officer at 2XU, is delighted with the alignment, which holds significance to the brand.

“Partnering with SME 360 to create the 2XU Triathlon Series is the perfect fit for our brand; triathlon is our heritage and we create the world’s leading triathlon gear,”“We’ve also increased the prize money significantly to attract professional triathletes back to the event. We aim to create an atmosphere where the public can really enjoy watching each race.” 

2XU sponsor a number of the world’s leading triathletes. Daniella Ryf, Terenzo Bozzone and Cameron Brown all train and compete in 2XU.

2XU started out as a triathlon specific sportswear brand in 2005, after former professional triathlete Jamie Hunt turned his passion for athletics into an obsession with performance fabrics.

The past decade has seen 2XU grow to become the most technical sportswear brand in the world; driven by a relentless obsession to multiply human performance.

The 2XU Triathlon Series is Australia’s premier domestic triathlon series, situated in Victoria, Australia. Comprising of six races, the event will appeal to triathletes of any level of experience.


Confirmed locations and dates for 2017-18 series are:

Elwood – Sunday 26th November 2017

Portsea – Saturday 9th December 2017

St Kilda – Sunday 14th January 2018

Elwood – Sunday 4th February 2018

Portarlington – Sunday 18th March 2018

St Kilda - Sunday 8th April 2018